Social Success Starts with a Strategy
Inconsistent social media posting, a lack of creative assets, and limited engagement are common challenges for businesses trying to build a robust online presence.
Without a clear strategy and consistent posting schedule, your social channels will struggle to reach new audiences, drive traffic, and generate meaningful engagement with your business.
How We Can Help
We offer a comprehensive social media roadmap designed to address these challenges and position your business as a leader in your industry. Here’s how we can help:
- Centralized Social Media Strategy: We begin by creating a cohesive social media strategy tailored to your business objectives. This strategy acts as a guiding light for all content efforts, ensuring alignment with your brand’s goals.
- Content Calendar Creation: We will develop a 2-month (8-week) content calendar for your social channels, ensuring a consistent posting schedule across Facebook, Instagram, LinkedIn, and TikTok. This calendar will be populated with a variety of content ideas centered on key pillars that resonate with your target audience.
- Creative Asset Backlog: To streamline the content creation process, we’ll establish a creative backlog and a library of assets. This includes treated logo cards, branded text-based card templates, a header image for new channels, and a collection of royalty-free stock images, all designed for use in Canva.
- Content Drafting and Execution: Once the content calendar and creative assets are approved, we’ll draft posts, complete with images or videos, for your review. After your approval, we’ll manage the execution, ensuring timely posting on the identified days.
- Performance Monitoring and Adjustments: We will monitor the performance of your social media posts on a monthly basis. Based on what’s working and what isn’t, we can pivot strategies as needed and recommend posts for paid promotion if desired.
Anticipated Deliverables
By partnering with us, you’ll receive:
- Social Media Strategy Document: A comprehensive strategy document outlining the approach and content direction for your business’s social media accounts.
- 2-Month Content Calendar: A detailed calendar with ideas for three posts per week, focusing on key content pillars across Facebook/Instagram and LinkedIn.
- Copy Document: Draft copy for each post, structured month by month, ready for your review and approval.
- Social Graphic Kit: A set of creative assets designed in Canva, including treated logo cards, branded templates, a new social media channel header image, and a collection of royalty-free stock images.
- Consultation Hours: Three dedicated hours for consultation, during which we’ll review content, provide strategic advice, and recommend adjustments to maximize engagement and reach.
Meet Your Customers Where They Scroll
Social media is a critical marketing channel for engaging with your audience, driving traffic to your website, and building brand awareness. However, without a consistent posting schedule and a strategic approach, your efforts can quickly become fragmented and ineffective. A well-organized content calendar ensures that your messaging remains consistent, relevant, and aligned with your business goals, while a library of creative assets enables you to maintain a high standard of visual appeal.
By implementing a structured and strategic approach to your social media content, you not only increase your chances of reaching new audiences but also strengthen your relationship with existing followers. This consistency builds trust and positions your brand as a leader in your industry.
Monitoring performance and making data-driven adjustments further enhances your social media impact, ensuring that your efforts yield tangible results. Let us help you take control of your social media presence, driving growth and engagement with a clear, actionable strategy.
