Challenge: Outgrowing a DIY Website
CodeGreen, a sustainability and ESG consulting firm, came to Certainly with a common challenge: their existing Squarespace website—built and maintained internally—no longer reflected the scale or sophistication of their brand. After a recent brand refresh and expansion of service offerings, they needed a modern, user-friendly site that didn’t look like a Squarespace template. More importantly, they needed one that could clearly organize their six distinct practice areas while supporting lead generation across each.
Objective
- Implement CodeGreen’s updated visual identity across a fully reimagined web experience.
- Create a cohesive, professional look without relying on a traditional custom build.
- Build on the Squarespace platform—CodeGreen’s preference for ease of use and ownership.
- Deliver it fast and cost-effectively.
Solution: Strategic Simplicity, Expert Execution
We partnered with content strategist Jennifer Easton and began with a full content architecture, mapping each page to a user need and business goal. From there, we built a custom Squarespace experience tailored to CodeGreen’s brand refresh and internal usability needs.
We used one of our custom-built themes, refining each page to align with their content, brand, themes, and functions. Tailored visual treatments were developed for each practice area, bringing clarity to abstract services like air quality and toxic chemical testing. We also styled embedded Salesforce forms to blend seamlessly with the site, avoiding clunky default design and preserving the white-glove experience.
Key Results
- Transformed an off-brand, single-page site into a modern, multi-page experience aligned with CodeGreen’s brand values.
- Delivered a completely tailored and highly customized Squarespace website in 30 days—without sacrificing quality or cohesion.
- Cut costs by more than 50% compared to a typical custom website build.
- Integrated Salesforce lead capture with tailored, on-brand forms for each practice area.
Why It Matters
This project proves that certification and sustainability leaders don’t need to choose between ease of use and a polished digital presence. With the right partner, you can stay on a familiar platform like Squarespace and still deliver a custom, high-performing site—at a fraction of the time and cost.
Bottom Line
CodeGreen got a bespoke, scalable website that looks and performs like a $20K+ build—for under $10K, in 30 days.
That’s the power of smart strategy, streamlined systems, and expert execution. That’s what we do at Certainly.
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