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Three tabs open. Three certifications. And no clear difference.
That’s the reality for most buyers navigating today’s crowded certification marketplace. Whether it’s a building rating, a product label, or a business seal, the distinctions blur. Websites lean on polished branding, but the simplicity buyers need is missing. Confusion sets in. And when people can’t tell the difference, they hesitate—or worse, they walk away.
That’s exactly why we’re launching a new, free benefit for certification organizations: a mini-version of our Content Catalyst program. In just 30 minutes, you’ll walk away with a polished, media-ready content kit that explains your program clearly, sharpens your story, and strengthens your brand. You’ll also be featured in a public media series for our 5,000+ certification and standards professionals—building a shared language and benchmarks across the field.
Why clarity matters:
- In the classic jam study, only 3% purchased when offered 24 options, but 30% purchased when the choices were narrowed to six. Choice overload kills action.
- Clear narratives outperform confusing visuals, helping people make decisions that are 24% better when explained plainly.
- First impressions form fast—within 90 seconds—and designs that “feel” easy to process automatically earn more trust.
Here’s how it works. We’ll set up a 30-minute recorded conversation with our editor, Chris Pirschel. You’ll get the questions in advance, show up for a relaxed chat, and we’ll handle everything else. From that session, you’ll receive:
- A 1,000-word feature article, shared with our 5,000+ follower base
- A customized content kit based on the recording with ~ 5 short video clips, ~5 social posts, 2 long-form posts, and potential brand-ready graphics to use however you’d like
Join other industry leaders like:
- Martijn Stroom, SPIRE - From Invisible to Invaluable: Are Building Operations the Pathway to Better Bottom Lines?
- Victoria Lanteigne, CIDIE - Is It Possible to Design for Equity and Inclusion? CIDIE Certification Thinks So.
- Brett Little, GHI - How GreenHome Institute Revolutionized Residential Sustainability
- Nicholas White, Smart Building Coalition - Less Technology, More Purpose: How Smart Building Certification is Getting Smarter
For just a half an hour of your time, get a toolkit that makes your certification the clear choice!
If interested in participating, email shane.gring@certainly.coop
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