Client Overview
Gantry Kids & Teens is a premier youth fitness and development program in Long Island City, offering structured strength training, after-school programs, summer camps, and more.
Their mission is to provide a safe, engaging, and empowering environment for children of all ages to build confidence and develop a lifelong love for movement.
The Challenge
Despite their strong community presence, Gantry Kids & Teens faced visibility challenges online. Their website was well-built but hadn’t been optimized for local search, making it difficult for parents searching for after-school programs, summer camps, and fitness opportunities in Long Island City to find them.
Additionally, their Google Business Profile had great ratings but needed to be updated, and key website content was not aligned with high-value local search terms.
Gantry Kids & Teens tapped into Certainly’s Core Digital Services monthly subscription to address these gaps with a team of marketing experts and start making progress quickly.
Certainly’s SEO Strategy & Execution
To improve Gantry Kids & Teens' online presence, Certainly conducted a comprehensive SEO audit to inform a production plan that would focus on both technical and content-driven improvements.
Phase 1: SEO Audit & Technical Enhancements
To begin, the team reviewed the site’s technical setup and current status in search to understand where key opportunities were to improve search performance. For these efforts, the key deliverables were:
- A sitewide SEO audit, including:
- A Full SEO Audit Document with actionable recommendations for the team.
- A Google Analytics Dashboard for tracking website performance.
- Optimized meta descriptions and title tags across 107 web pages.
- Updated alt-image tags for over 100 images to improve accessibility and search rankings.
Phase 2: Content Strategy & Optimization
After setting a baseline with the SEO audit, the Certainly team outlined recommendations for content updates across the website. These updates would inject targeted, localized keywords—along with broader long-tail keywords—to optimize www.Gantrykids.com for search engine performance in the Long Island City area.
The team got to work on:
- Updating content across website pages based on SEO findings, including:
- Creating localized, keyword-rich blog content:
- Adding localized keywords to the meta descriptions, title tags, and alt image tags where appropriate.
- Calling out Gantry’s local school district partnerships for parents to quickly recognize by both school name and public school number.
Recommendations for Long-Term SEO
Certainly also provided the Gantry team with a list of recommended actions and marketing considerations for future success that covered a few key initiatives:
- Encourage additional parents to leave Google Business Profile reviews.
- Regularly update photos for the Google Business Profile to remain current.
- Integrate additional "Long Island City” focused keywords into new content.
- Maintain a consistent blog strategy featuring localized topics.
- Ensure ongoing site optimizations with meta descriptions, title tags, and alt-image tags for all new content.
- Review monthly tracking and data via their Google Analytics Dashboard.
Results & Impact
By implementing Certainly’s SEO recommendations, Gantry Kids & Teens experienced positive growth in site traffic, active users, and site engagement. From July to September 2024—compared to the previous year—Gantry’s website saw:
- A 15% increase in views
- An 11% increase in active users
- A 10% increase in site events
- And average engagement time per active user increased by 5%
The combination of technical SEO improvements, strategic content updates, and ongoing optimization efforts ensures Gantry Kids & Teens can continue speaking directly to the local audiences who can benefit most from their services—parents seeking quality youth fitness programs in Long Island City.
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